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Other creators rose to fame after the platform merged with on 2 August 2018.

Profile picture cults Another popular trend on TikTok is large amount of users putting the same image as their profile picture, known as a profile picture cult or a TikTok cult.

Sponsored content is not as prevalent on the platform as it is on other social media apps, but brands and influencers still can make as much as they would if not more in comparison to other platforms.

In June 2020, the announced that it would assemble a task force to examine TikTok's user privacy and security practices.